Built for nutrition & dairy brands in Vietnam
Every marketing claim, checked before it ships.
Upload a key visual, pack design or KOL script. RightCopy finds every claim, checks it against your approved claims and Vietnam's advertising rules, and shows what's safe, what needs work and how to fix it, with the source for every call.
- Minutes
- per review, not days
- Cited
- every rating links to its source
- Native
- reads and rewrites in Vietnamese
“Giàu canxi, giúp xương chắc khỏe”
Rich in calcium for strong bones
AC-CAL-002Matches an approved claim
“Ít đường hơn 30%”
30% less sugar
R-COMP-05Less sugar than what? No comparator named
“Sữa tốt nhất cho bé 6-12 tháng”
The best milk for babies aged 6-12 months
R-BMS-01Advertising for under-2s is banned
Suggested rewrite · AMBER claim
“Ít đường hơn 30% so với sữa tiệt trùng có đường thông thường của nhãn hàng”
30% less sugar than the brand's regular sweetened UHT milk
Days
of back-and-forth between brand, agency and legal to approve a single key visual
Dozens
of packs, channels and KOL scripts in every campaign, each one needing a claims check
One slip
on infant nutrition or a health claim can mean fines, takedowns and bad headlines
How it works
From draft artwork to a full claims review in four steps
RightCopy handles the first-pass review your regulatory team does by hand today. Your experts spend their time on the judgment calls, not on line-by-line checking.
- 01
Upload
Add a key visual, pack design, TV script or KOL brief. Images and plain text both work.
PNG, JPG, PDF or pasted text
- 02
Extract
AI reads the text in your images and copy and pulls out every claim, stated or implied, down to the fine print.
Headlines, body copy, badges, footnotes
- 03
Match
Each claim is checked against your approved claims library and the rules for its product category and channel.
Your claims library plus the regulations
- 04
Rate
Every claim is rated GREEN, AMBER or RED, with the reason, the source and a compliant rewrite you can paste straight back.
Rating, reason, source, rewrite
Safe to use. Matches an approved claim and meets its conditions.
Needs a fix. Close to an approved claim but missing a required detail.
Do not publish. Breaks a rule or has no evidence behind it.
Why RightCopy
Built for regulated products, not general copywriting
General AI writing tools don't know which claims your brand has evidence for, or what Vietnam's infant nutrition law allows. RightCopy does.
Made for Vietnamese, not translated
Understands Vietnamese packaging and scripts as written, including accents, influencer slang and mixed Vietnamese-English copy. Rewrites read like a local copywriter wrote them.
Based on your own approved claims
Ratings come from the claims your team has already approved, with their conditions and required wording. Not from an AI's general opinion. If a claim has no match, it gets flagged.
Every rating shows its source
Each rating links to the approved claim or the regulation behind it, so reviewers can check it in one click.
Rules for your category
Comes with rule sets for nutrition and dairy: infant formula restrictions, health and cure claims, "best" and "No. 1" claims, comparisons and required disclaimers.
Your experts stay in charge
RightCopy is an assistant, not a replacement. Legal and regulatory keep the final sign-off, and every change they make is logged.
Fits how you work with agencies
Agencies check their work before they send it. Brand teams receive drafts that are already screened. Fewer rounds, faster launches.
Security & governance
Your unreleased campaigns stay private
Pre-launch creative is some of the most sensitive material a brand owns. RightCopy is built to pass enterprise IT and procurement review from day one.
Credentials stay on the server
All AI processing runs on our servers. No API keys or credentials ever reach the browser.
Choose your AI provider
Run on Anthropic Claude, or plug in your company's own Azure OpenAI account to keep data inside your cloud.
No training on your data
Your materials are used only to run the review. They are never used to train AI models.
A clear audit trail
Each review records the file, the claims library version, every rating and every reviewer decision.
See RightCopy review your own materials
Send us one key visual or KOL script and a few of your approved claims. In 30 minutes, we'll run a live review with your brand, regulatory and agency teams.